Igår gav Jan Björklund i Almedalen ett av det bäst talet jag hörde. Det var ett nästan perfekt tal från det tekniskt perspektivt. Här är talet i ordmoln.
Läs originalt talet på Folkpartiets hemsidan.
1
Jul 09
Category: — Comments:
Jul 09
Jan Björklunds tal i en ordmoln
Category: — Comments:
27
Jun 09
Category: — Comments:
Jun 09
Did you know?
Great video that will give you some easy to remember facts that will make you look smart in corporate meeting or just something to add as a footnote in presentations.
Category: — Comments:
26
Jun 09
Category: — Comments:
Jun 09
Anoher Twitter fail: On Off Sweden
It is a little hard to call it a Twitter user but this is really a Twitter user that belongs to a company, On Off Sweden @ONOFFSVERIGE.
I give On Off’s the benefit of the doubt that they wanted to reserve the profile before someone will else will use it in a classical brandjacking. Still, just as any other company that intends to communicate with its clients will not send them empty email just to remind them that it is exists, same thing with Twitter as a communication channel.
If I was On Off’s communication officer (or kommunikation ansvarig in Swedish) and still not sure how use Twitter (examples of Swedish corporate Twitters) and who will be responsible for that I would atleast update the user profile with atleast a link to their website and upload the first tweet saying that soon On Off is going to use Twitter as one of their communication channel.
Category: — Comments:
25
Jun 09
Category: — Comments:
Jun 09
Why Fortune 100 CEOs shouldn’t use social media
UberCEO blog had published a report on Fortune 100 CEO’s and their (lack) of social media presence.The report is really good, I mean I rarely see such nice graphs with gardient texture, pie diagrams and social media logos.
Fortune 100 CEOs and Social Media
View more Microsoft Word documents from Sharon Barclay.
Problem is the preposition of those who wrote the report. If I understand right every Fortune 100 CEO must has some sort of a social presence. This is like saying all the subjects in the research should yield the same result and if not then something is wrong with them.
This is a little too determinist way to study and research, but atleast they gave explenations and reason for why they think that CEOs should participate in social media in Twitter, Linkedin, Facebook, Wikipedia and blogs.
With all due respect to their report I would like to present my reasons for why Fortune 100 CEOs shouldn’t use social media in each of the platforms mentioned in the UberCEO’s report.
Twitter – simply say, Twitter is a containgous and addictive disease for curious people. Once you start you can’t stop.Since users are following other users with the same interests then the amount of relevant data that you recieve can put you hours in front of the computer. In one point it can get too time consuming.
Linkedin – as a platform for making business connection, linkedin has no relevance to the Fortune 100 CEO. If he or she would have to rely on Linkedin for get in touch with other CEOs or to use it to find their next job position then they need to invest their time on improving their management skills, not on social networking. ‘
Facebook – same problem as in Twitter only that Facebook will also allow you to reveal more personal things like videos and photos. As a CEO there are things that it is better to keep in a hard cover family album.
Wikipedia – writing a page about you sounds a little narcissitic, isn’t it?
Blog – as a CEO of a company you are probably expected to have your blog in the company’s website. If they don’t have blogs then just give up the idea. But DON’T open a personal blog as a CEO because once you will move to another company or retire you will get stuck with a blog that you can not use. If you really need to write open your own blog as a private person that happens to work at a Fortune 100 company, efter all life is not all work.
Category: — Comments:
