1
Jan 10

social media and the first decade


This was the social media first decade and instead of spending my valuable time on summarizing it in a long exhausting post that will make you read the first 3 lines, get the message and move on I decided to just write a few thoughts on  social media’s first decade.

Old media, but I was there thanks to the new one

Old media, but I was there thanks to the new one

1. We expose details about ourselves like never before. Think how keen were you to share personal photos just a few years ago and today.

2. Status lines are a great platform for self exhibitionists.

3. There is an inflation of self proclaimed Social Media Experts but most of them never did  a social media campaign in their lives. What do they do? Writing post about how to do it.

4. We use more and more the Freemium model, but what will happened if a company like Google, Twitter or Facebook will start charging all its services? Will we pay? The paid access to newspapers that will start next year will be a good experiment.

5. Speaking of newspapers, isn’t that time for social media news agency? The riots in Iran is an example for its advantage over AP and others.

6. Social media and politics don’t blend. Obama’s campaign is an exceptional. Maybe it just needs some more work.

7. Needless to say the what do blend with social media is marketing. In 2010 we will see how the two trends in marketing, real time and localization optimize social media.

8. My news website, Sundsvall Express. I believe and hope that it will be a role model for citizen journalists that want to be an alternative to the old media (even if that media have websites). It’s certainly succeeding were local media in Sundsvall is failing.

9. Social media empowers the costumer. Bullshit. Here and there you can find instances for clever use of social media to get back at commercial companies (like this guy) but they still have the power (and I totally think it’s ok).

I think 9 is enough. Shut down your computers and go socialize for real.

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6
Nov 09

I always knew women are smarter


Hesbro’s new website, Who’s smarter than who proves not only that women are smarter than men (atleast for the moment this post is being written), but also that offline games can be revived instead of vanish in favor of the latest Facebook application.

I can find there atleast 4 elements that increase the stickiness of the website but I am really really wanna go back to try and balance things there.

Hesbro Trivia Persuite

Hesbro Trivia Persuite

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1
Nov 09

Swedish supermarkets – marketing strategies


Food supermarkets is a market that isn’t really familiar with the term recession. Even the current one doesn’t seem to dramatically affect the financial reports of the last 15 month, or atleast not as it affects close and related industries. Sweden is not different from the rest of the world, but here the competition between the 3 biggest supermarket chain stores is stronger because the market is so small. Each one of them has a marketing strategy that tries to differentiate it from the others.

freedom of the press

Advertising at all costs

ICA is the biggest one as it is the company that spends the most on advertising. For the last couple of years it is ranked at the 1st place among Sweden`s advertisers. It`s strategy is simple, pumping you every day that they have the cheapest products. By using television commercials (1-2 new ones every month), they announce reduced prices on selected products. The connection the consumer is doing between low price products and ICA (as he run across it every day on TV) probably creates the effect. What makes ICA more preferred over other cheap supermarkets is that through its commercial it also created sympathy to the brand.
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17
Oct 09

Smells like election is in the air


Affärs man Jan Björklund

Affärs man Jan Björklund

This morning Folk Partiet (The Swedish Liberal party, FP) came out with a new idea, Chinese language lesson for high school students. The reason behind that is to give the Swedish students tools to incorporate themselves better in the future business environment. To put it in other words, China is the next super power, so we should know how to communicate with them. Good idea, Jan Björklund and while you are on it, why not offer a cosmetic surgery to make us look Chinese? I am sure that they will like to do business with people that look like and not only talk in their language.
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12
Oct 09

Vem Ska Rädda Sundsvalls Ekonomi?


Finanskrisen är fortfarande här och man kan inte missa den. På storgatan, var finns Sundsvalls starkasta företag många går kunkurs. Man bryr inte sig när dem stora kedjorna stänger deras butiker eftersom dem ersätter av annar kedjorna. Ansällderna hittar nya arbetsplats och den lokala ekonomi lidar inte.

Men ekonomi handlar inte bara om stora företag, särskilt i vår lilla Sverige.

Krisen nådde även där

Krisen nådde även där

Vår ekonomi beror på stor del om de små lokala företagen som bedrar mest av deras inkomst till samhället. De köper varor från andra små företag och etablerar sig på lokaler brukar man vill inte att ha sitt företag där. Tänk om den sista gången såg ni H&Ms butik eller MAX restuarang i områder utanfår centrala Sundsvall. Ingen chans att det ska hända, varken nu eller efter den här finanskrisen. Ni förmodlingen skulle aldrig se de där eftersom det är inget lönsamt att driva företag var bor de vanliga människorna som går till arbeta på morgonen och kommer tillbaka på kvällen och har mindre tid att sysla med köping.

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10
Oct 09

Great example of web 2.0 Infinity


Infinity by YouTube

Infinity by YouTube

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4
Oct 09

Fail or win, you decide


Today the local newspaper in Sundsvall (Sweden), Sundsvalls tidning, published an article about food consuming that is better for the environment. The article was starting with the sentence “Eat less meat…”, while the banner above it was advertising a discount on meat at ICA supermarket.
Fail ad placing or win journalism? You decide.

Fail or Win?

Fail or Win?

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28
Sep 09

Turkey’s EU efforts up in smoke


If the European Union had needed other reason than the usual Islamophobia, today it got it. The successful launching of long distance missile by Iran put Turkey within its missiles’ range.
Now the EU has a bigger dilemma in their hands, should they allow a country that can drew them into the 3rd world war?
It is clear today that Iran tried to earn some time so their development of nuclear weapons will not be stopped due to sanctions. So with that persistence you can only take their words when they say that will use it.
But only if the Iranians will use it “only” on Israel, Turkey will not be neutral since Israeli combat airplanes will enter its air space.
Either way, nuclear Iran will only bring 3rd world war faster.

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26
Sep 09

Creepy Rockstar generator by Intel


Here is Intel’s new campaign (”Sponsors of Tomorrow“), turn yourself into a rock star that is really far away from being a rock star. Or maybe this is how Intel thinks a rock star should look like.

Check out my bizarre creation.

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25
Sep 09

Get ready for Windows 7 party


Microsoft had really hit rock bottom with that one. For the launch of their Windows 7 operating system next week they jumped on the social band wagon. On the 22nd of October Microsoft is enduring launch party for lucky (?) people who were choosed by Microsoft and sponsored by it.

The unlucky are not forgotten as Microsoft released a video of how to make a Windows 7 party*

*(Make sure you have a through up bag near you because this is going to be hard for watching)

Problem is where you can find such a “colorful” banch of friends. You have the mid 40’s house wife which can be your aunt, but look at all the others. The gick bringing his laptop to the kitcken is the last person you will want at your party since this laptop probably followed him to the toilet.

There is the symbolic grandma just to make sure that Windows 7 will fit even those who came from the ice age. But this is not a real 60 year old grandma. No grandma can look that young unless being pumped up with chemicals.

And there is the spot that reserved for minorities like Microsoft tends to keep in mind so good. This might sound a little racist but how many minorities you know (not counting the white people in African countries) that will be excited over a softwere?

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